Sunlover Reef Cruises

Branding direction • Website design • Marketing collateral • Print • Digital
Client work for Tropic Studio

Sunlover is a leading Cairns tourism operator taking holidaymakers and locals to the Great Barrier Reef since 1991.

Its visual identity was in need of a re-fresh to allow the company to stand out in a saturated market. Working closely with the Sunlover and Tropic team, I helped to take the branding from busy and unorganised to fun, fresh and clean, while elevating the operator’s existing logo and identity.

The elevated branding was rolled out across all platforms, from the custom website design to print and signage.

My work covered the creation of brand guidelines, customer journey, signage design, website design and content updates, digital ads and print design. I’ve also provided continued services across the organisation.